Jeffery C. Grice is the second-generation owner of Lacy Grice Insurance Agency. The business was founded in 1973 by his father and has continued to grow and help Alabama residents and business owners find insurance coverage that meets their needs.

Jeff graduated from the University of Alabama, Tuscaloosa in 1978 with a double major in commerce and business administration and insurance and real estate. Right after graduation, he began his quest to help grow the family business. Jeff became president of Lacy Grice Insurance Agency in 1990.